WOWBRANDS DIGITAL ECOSYSTEM EXPLAINER VIDEO
In 2017, Wowbrands created R.20, A Digital Ecommerce & CRM solution for the rent-to-own industry. Today that proprietary software is used by more than 240 stores nationwide. In an effort to continue expanding its client base, the Wowbrands team frequently attends trade shows and events in the rent-to-own industry. This explainer video summarizes the three main components of the Wowbrands Digital Ecosystem: Digital Marketing, Customer Relationship Management and Vendor Inventory. It was created to play on a loop at the Wowbrands trade show booth to attract new business.
PROJECT TYPE:
Animated Explainer Video
ROLE:
Senior Designer
SKILLS:
Brand Story Telling, Concept Development, AI Image Creation, Motion Graphics and Animation using Adobe After Effects.
VISUAL LANGUAGE AND BRAND VOICE
Prior to this project, the Wowbrands visual identity had been refreshed by our Art Director during a re-design of our website. This Explainer Video attempted to reinforce that brand identity through the use of brand fonts, colors, textures and our punchy, sometimes cheeky brand voice. Conceptualizing the idea of our “Digital Ecosystem” also presented opportunities to expand our brand with graphic assets that help visualize the client’s interaction with our software. In addition, the most beloved member of the Wowbrands team; a fun-loving Boston Terrier named Dug, became the mascot and central narrator of the video. All images of Dug and many other graphic assets in this video were created using Adobe’s AI text to image generator.
